The client
Agros International is a nonprofit that helps families in Central America build sustainable futures through access to land, resources, and opportunity. Tierras de Vida is their annual fundraising banquet, bringing donors together to learn about and support their work.
KEYWORDS
Event Branding / Nonprofit / Print / Environmental / Art Direction
The OBJECTIVE
Create a distinct visual identity for Tierras de Vida that felt connected to the Agros brand while making the annual event more immersive and engaging for donors.
The SOLUTION
We developed an event identity centered around photography, storytelling, and the experience of life in Central America. The visual system was carried across printed materials, signage, table cards, and interactive event stations.
A series of “Community Passports” guided guests through the journey of becoming a landowner, while photographs, personal stories, and quotes brought the families Agros serves into the space. Together, these elements turned the event into a more personal and meaningful experience for donors.
