The client
Ruby Aro is an independent lifestyle and wellness brand exploring intimacy, sensuality, and self-discovery through storytelling, audio, photography, and thoughtfully designed objects.
KEYWORDS
Creative Direction / Branding / Art Direction / Digital / Editorial
The OBJECTIVE
Build a distinctive brand and digital experience that treats sensuality as part of a broader, more meaningful approach to wellness—personal, intimate, and unapologetically feminine.
The SOLUTION
As founder and creative director, I established the brand’s creative vision, art direction, visual language, and overall experience. I worked with designers, photographers, writers, and other creatives to translate that vision across the brand.
The resulting visual and emotional language is designed to make intimacy feel approachable, beautiful, and human, creating a world that feels sensual without relying on traditional ideas of femininity.
CREDITS
Branding Diep Le Web Design Jordan Gilroy Animation Vicki Wiiki Web Developer Charlie Photographer Max Wong, ShotsbyJKS Illustrator Katya Vakulenko Videography Jasper Lawan