The client
Remitly is a remittance company headquartered in Seattle, Washington. As part of its focus on localization, we developed a campaign brand aimed at people sending money to family and loved ones in Central America.
KEYWORDS
Branding / Web / Art Direction / Finance
The OBJECTIVE
Create a localized sub-brand that felt distinctly Remitly while speaking more directly to people sending money to Central America.
The SOLUTION
We developed a warm and welcoming visual language inspired by community, family, and connection. Vibrant colors, organic shapes, and hand-painted textures brought a more human quality to the financial service.
The result was a campaign identity that retained Remitly’s brand recognition while feeling more personal and culturally relevant to its audience.
