The client
Microsoft asked us to create an invitation for Work Smarter, an event in New York for female professionals. The event introduced attendees to new Microsoft Office products through an evening of inspiration, conversation, and cocktails.
KEYWORDS
Branding / Events / Motion Graphics / Print
The OBJECTIVE
Create a cohesive visual identity that felt fresh, sophisticated, and engaging for a young professional audience.
the Solution
We developed a feminine yet sophisticated visual language built around geometric patterns, warm neutrals, and gold accents. The minimal approach kept the design feeling polished and contemporary.
We animated the pattern across the digital invitation and extended the motion into the physical event, where the animation was projected onto the venue walls to create a more immersive experience.
