The client
AlgaeCal is a Canadian company specializing in calcium supplements. Their products support bone health through naturally sourced ingredients backed by clinical research.
KEYWORDS
Health / Web / Art Direction / Landing Page.
The OBJECTIVE
Create a landing page and visual identity that feels approachable and trustworthy for adults, particularly women 50+.
The SOLUTION
We developed a visual system that balances the brand’s scientific credibility with a warm, approachable tone. The content was structured to tell a clear story while guiding users naturally through the page.
Color-blocked sections create hierarchy and help separate key information, while curated product photography and educational blog content build trust and make the information easier to digest.
