The client
Under Armour is a sportswear and footwear company that partnered with Zulily to showcase one of its biggest sales of the year.
KEYWORDS
Digital / Motion Graphics / Interactive
The OBJECTIVE
Create an energetic digital campaign that showcases Under Armour and drives attention to the brand’s Zulily sale.
The SOLUTION
We developed a dynamic visual campaign centered around movement, energy, and athletic performance. Photography, motion graphics, and experimental imagery work together to create a bold, immersive experience.
Purposeful lighting and high-contrast imagery emphasize each athlete while giving the campaign a sleek, energetic visual language.
